Techniques


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Many techniques are used to stage a property. De-cluttering, depersonalizing, updating old or unattractive fixtures, painting, furniture rearrangement, rental furniture and accessorizing are just some of the changes used to make a home more appealing to potential buyers.

Since a typical home buyer decides if they are attracted to a home or not in the first 8 seconds, curb appeal is generally viewed as a vital aspect of the staging process. Therefore, curb appeal, the practice of improving a home’s exterior appeal, is used alongside interior improvements.

It has been shown that homes containing furniture and accessories sell more quickly than vacant homes, because the potential buyers realize what can actually be done with the place. They may realize that the room is actually a lot larger than it would look without furnishings. Rental of furniture and decorative accessories is a common solution when selling brand new properties that have never been occupied, or those where homeowners have already vacated the property.

Spaciousness and light often determine the success of a staged home. Typically, the larger a room appears, the better it will seem to home buyers. Dark, tight spaces create a poor impression and may prevent the home from selling. Furniture layouts should create an impression of openness and comfort. Non-essential items should be removed to minimize crowding and clutter. Opening curtains and blinds to let in natural light and turning on interior and exterior lights at nighttime are also common staging techniques.

One school of thought suggests that wall treatments and flooring are most appealing when presented in neutral colors and subtle patterns. Paint colors should be neutral whenever possible, as bright or bold colors and strong patterns detract from the universal appeal of a space.

Religious items, personal photos, awards, certificates and cultural items are often removed to downplay the presence of current homeowners. This helps potential home buyers to not only feel more at ease during viewings, but allows them to focus on the property itself while also imagining their own belongings in the space.

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